Digital Marketing Executive

ROLE SUMMARY/OBJECTIVE

Based in our Head Office, our Digital Marketing Executive will be joining the Marketing team and working closely with the sales and technical teams. This role is ideally suited to someone with previous digital marketing experience who has had exposure across all Digital Marketing channels.

You will be responsible for the promotion of Telesoft products and services through a variety of digital channels. Push and pull marketing techniques will be required, targeting customers both directly and indirectly.  There will be a requirement to respond to marketing queries out of hours.

ESSENTIAL FUNCTIONS

  • Manage and drive digital marketing leads and feed into sales team
  • Utilise Business Intelligence technologies to identify and develop new opportunities
  • Produce BI reports to enable management to develop appropriate business strategies, increase competitive market advantage and long term stability
  • Contribute to social media engagement campaigns, company and industry blogs
  • Undertake analytics to identify and report on social media trends
  • Produce business intelligence reports to demonstrate effective return on investment (ROI)
  • Research online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
  • Conduct keyword research and web statistics reporting
Click here to download the full job spec