Pre-Paid Cellular case study

Discover how the OKEFORD Media Platform is deployed in four of India’s largest wireless networks.

Case study highlights:

• > 100,000 channels deployed in India
• Up to 22 languages with multiple brands/personas
  
  • 22,000 WAV files
  • English, Hindi, Malayalam etc
• Improves customer experience
• Reduces subscriber churn rate
• GSM & CDMA networks
• Indian MTP & ISUP SS7 Signaling
• CAMEL & IS-771

The OKEFORD Media Platform provides the pre-paid subscribers with in-call and customer care announcements, such as balance enquiries and account top-ups, improving the customer experience and reducing subscriber churn. IVRs also allow fast infra-structure build-out, without the overhead of manned call centers, to cope with the 8-10M new customers per month in India today.

Now playing over 230 million announcements every day, the OKEFORD Media Platform provides voice prompts in English, Hindi, Malayalam, Tamil, Kannada, Telugu, Marathi, Gujarati, Punjabi, Bengali, Oriya, Assamese, Dogri and Kashmiri as well as collecting DTMF ‘touch-tone’ input from callers.

Find out more:

More product information can be found on the OKEFORD Media Platform page.

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