According to Informa, pre-paid wireless services are playing a fundamental role in driving global telephony penetration levels, especially in emerging markets.
Today, more than half of the total global subscriber base has a pre-paid account. The majority of net subscriber additions will also come from pre-paid customers. Pre-paid is the engine driving global cell phone growth with 90% of new subscribers in India, currently the world’s fastest growing cell phone subscriber base, using pre-paid tarrifs.
Pre-paid wireless is thus a key element of every operator’s growth strategy. Media platforms are used to service pre-paid cell subscribers, providing an interactive balance enquiry and top-up mechanism via the use of voice prompt as well as voice and/or DTMF tone recognition. Telesoft Technologies’ OKEFORD Media Platform offers a high-performance ideal for these short call-hold-time applications allowing millions of users to quickly check their balances or recharge accounts.
The OKEFORD Media Platform is capable of supporting multiple languages. Its built-in signaling interfaces allow it to easily connect to CMDA or GSM networks (GSM, UMTS, CDMAone, CDMA2000), even driving multiple network types simultaneously.
The intelligent network (IN) interface makes it particularly suitable for short-call hold time, mid-call announcements while the VoiceXML application interface allows customer care applications to be quickly developed and deployed to the field. The OKEFORD has the benefit of concurrent (either IN or VoiceXML) control so the strengths of each may be melded together providing the most flexible Media Platform in the market.
The OKEFORD Media Platform can be used to support many aspects of prepaid traffic, including:
Such 3rd party applications are developed by system integrators and OEMs to ensure high levels of customer service and satisfaction. The OKEFORD Media Platform can also complement existing systems, as operators seek to develop highly segmented prepaid strategies, or transition from legacy IN / CAMEL to NGN systems. Deployed throughout the world, operators and systems integrators can rely on the power and carrier-grade reliability of the OKEFORD Media Platform to keep subscriber satisfaction high.
Learn more about the OKEFORD Media Platform.
