A ringback tone (RBT) is the audible ringing that is heard on the telephone line when waiting for a call to be answered.
Communication service providers (CSPs) increasingly allow subscribers to change the tone callers hear to other audio (music, voice clips etc). This personalized version of RBT is known as a caller ringback tone or color ringback tone (CRBT), is more interesting for the caller to listen to. It is particularly popular in emerging economies such as India and China where callers often hear a chosen song (or audio clip).
The viral qualities of CRBT ensure the best tunes quickly propagate throughout a region providing operators with a valuable revenue stream through download fees for each new song and monthly CRBT subscription charges.
The powerful OKEFORD Media Platform provides the perfect high-performance CRBT media server, ideal for the multiple short-hold-time interactions that CRBT services require. System integrators and OEMs develop CRBT applications to run on this powerful hardware. The audio content may be retrieved from the server via HTTP or network file server (NFS) allowing limitless space for audio storage.
The OKEFORD Media Platform connects to fixed, wireless or VoIP networks and can be controlled via a traditional IN/SS7 interface or a SIP/VoiceXML interface to the application software allowing operators to quickly develop and deploy revenue-generating services like CRBT to their customers. Widely deployed in multiple networks throughout the world, the signaling and media interfaces behind the OKEFORD are widely proven ensuring both easy integration and carrier-grade reliability. Just another way Telesoft Technologies can add value to your business.
Learn more about the OKEFORD Media Platform.
